Writing samples

Excerpt from the published English page · brand name omitted

Landing at Guadalajara International Airport and walking straight to your own car changes the whole trip. Whether you’re visiting family, closing a deal, or just passing through Mexico’s second-largest city, car rental Guadalajara airport service means you’re not waiting on anyone else’s schedule — you decide when to head out and where to go first.

Guadalajara rewards travelers who drive. Between the historic center, the Zapopan business district, and the towns of Los Altos de Jalisco, a rent a car Guadalajara airport pickup gives you the flexibility that buses and rideshares can’t match.

Writing decision: the English page isn't a translation: it targets its own keywords (“car rental Guadalajara airport”) and adjusts details for travelers: where the Spanish page lists Mexico's INE or a passport as accepted ID, the English one says a passport works fine.

Opening of the published English article · brand name omitted

Picture this scene: You’ve planned your vacation [for] months. You found a great flight deal, booked an incredible hotel, and reserved your rental car through one of those popular travel platforms or online travel agencies (OTAs). During the digital checkout process, you added a “collision protection” plan for what seemed like a reasonable daily rate. You arrive at the [brand] counter, ready to pick up your keys, but then confusion arises regarding the security deposit or the coverage you thought was already settled.

Writing decision: the article opens with a scene, not a definition, so readers recognize the problem before it is explained. The English version isn't a translation: it has its own title (“Rental Car Insurance: What No One Tells You”) and is framed for travelers renting in Mexico.

Excerpt adapted from an internal document and translated from Spanish · names, dates, and figures omitted

Voice-over

There are stories that go beyond the numbers…
Stories written by families who don’t just seek success, but to leave a mark…
This is the story of [the company], of how a Mexican family took on global giants… and won.

Writing decision: the script is divided into blocks, and the central ones have their running time marked, from 40 to 55 seconds.

Excerpt from the documentary script, translated from Spanish · interviewee's name omitted

Visual cue

Shots of the Mitla landscape, its culture, its colors, and its folklore. The aim is to create an atmosphere of mystery, of something sacred and, to a certain degree, mystical.

Interviewee

“Death is universal. Every culture, over time, developed… a way of understanding and relating to death.”

Writing decision: in this excerpt the floor belongs to those who live the tradition; the brand doesn't appear.

Three excerpts, translated from Spanish · the press release was issued; the other two were adapted from internal documents (names omitted)

Press release

[The brand], a Mexican car rental company, is pleased to announce the opening of its new facilities at [city] International Airport, today, [date], with the distinguished presence of Mexico's Secretary of Tourism.

Run of show

Welcome remarks and introduction of special guests (5 min.). Remarks from each guest at the head table (5 min. each). Ribbon cutting (3 min.). Walkthrough of the new counter (5 min. approx.). Cocktail reception (20 min. approx.). Total running time: approximately 50 minutes.

Ceremony script

Good afternoon, everyone. It is an honor to be here with you on such a special day, celebrating the opening of the new [brand] check-in at [city] International Airport, one of the key airports driving the country's tourism industry.

[The director speaks now, for up to five minutes.]

Writing decision: the same event in three registers: information for the press, timing for logistics, and a voice for the microphone.

Printed text, front and back · English version first, with the Spanish alongside

English

Find us right at Tijuana Airport. Our counter is inside the Tijuana International Airport, in the car rental area. Easy to find, easy to pick up.

Rosarito — 20 min. Soft sand beaches, a lively boardwalk, and easy vibes just a short drive from Tijuana.

Spanish

Te esperamos en el aeropuerto de Tijuana. Nuestro mostrador está dentro del Aeropuerto Internacional de Tijuana, en el área de arrendadoras. Fácil de encontrar, fácil de recoger.

Rosarito — 20 min. Playas de arena suave, malecón animado y ambiente relajado, muy cerca de Tijuana.

Writing decision: the English isn't a literal translation: “ambiente relajado” becomes “easy vibes.”

Excerpt adapted from the guide and translated from Spanish · brand omitted · the informal example is rendered in equivalent English slang

Not so formal that it sounds distant. Not so informal that it loses credibility.

Right

We know every trip is unique. That's why we offer comfortable, safe cars at a fair price.

Too informal

Hit us up! We've got the coolest rides so you can roll without limits.

Too cold

[The brand] makes vehicular units available to the customer at competitive rates.

On claims: verifiable and specific. “Up to 0% deductible” beats “The best coverage.”

Excerpts from the research, translated from Spanish · figures come from the cited studies

Unlike SEO, which aims to place a website at the top of a list, GEO aims to maximize the visibility of content inside the summarized, referenced answer that the language model generates (Aggarwal et al., 2024).

From marketing to factuality. From prose to flow. From the general to the specific.

Sourced figure: that same study reports visibility improvements of up to 40% from including statistics in place of qualitative claims.